Formally trained in James Krenov’s style of conscientious woodworking, we design and hand-build fine furniture to last across generations of wear and trend cycles. Thoughtfulness, elegance, and intention are key to our design and crafting methods to ensure a piece can be used, and treasured, forever.

Potaito [enter mission of company here and make it not lame]

Potaito has been featured in Fine Woodworking, PUNCH Magazine, The Furniture Society, Harper's Bazaar, 7x7 Magazine, Santa Cruz Sentinel, Goop's Hamptons shop, and the 2023 SF Designer Showcase. Clients include Google, The Surf Lodge in Montauk, and residences across the globe.

Add some more explanations of why Potaito is so great. Potaito is founded by Tait Detro. All furniture pieces are handmade in the company’s San Francisco, California studio.